FOR THERAPY PRACTICES
Content writer for therapists
and mental health practices
Therapy practices need website content that helps the right people find them and feel comfortable reaching out. I write service pages, specialty pages, and blog posts for therapists, group practices, and psychologists, built for Google and AI search and written to sound like you.
HOW PEOPLE SEARCH
Your clients search in their own words
Nobody types "mental health services" at 11 p.m. They type "why do I feel numb all the time," "my teenager won't talk to me," or "couples counselor near me that takes Blue Cross."
Your pages should answer those searches in the same language people use, then sound like someone they'd feel okay calling. That's where I start. I look at what people ask, what nearby practices already rank for, and the terms Google and AI tools connect to your specialty.
BEFORE AND AFTER
What the difference looks like
What most therapy sites say
We offer compassionate, evidence-based therapy for anxiety and depression.
What I'd write instead
If you're getting through the workday fine and falling apart in the car afterward, therapy can help you figure out what's going on underneath.
Why it matters
The first one could be on any site in the country. The second sounds like a therapist who has heard it before.
WHAT I WRITE
Pages for the work you want more of
Service and specialty pages
For anxiety, depression, trauma, addiction, couples counseling, teen and family therapy, or whatever your practice focuses on.
Evaluation pages
Pages for psychological and neuropsychological evaluations.
Location and telehealth pages
Location pages for each office, plus telehealth pages for the states you serve.
Bios, guides, and blog posts
Clinician bios that sound like a person instead of a résumé, "what to expect" pages for people who've never been to therapy, and blog posts that answer the questions you hear every week.
ACCURACY FIRST
Careful with the clinical details
Your name is on every page, so accuracy comes first. I only write about the approaches you actually use, I never promise outcomes, and I leave out language that shames or scares people. You review every draft before it goes live.
I also run a mental health wellness brand of my own, so I know how much one sentence can matter to someone who's nervous about reaching out.
SEARCH AND AI
Built for Google and AI answers
Google, ChatGPT, and other AI tools favor pages that answer questions clearly and specifically. For a practice, that means spelling out the approaches you use, the ages you see, your locations, your telehealth states, and how insurance and private pay work.
It also means answering common questions in a sentence or two before going deeper. Every page I write is built that way, so it helps your rankings without reading like it was written for a robot.
EXPERIENCE
Mental health work I've done
I've written for solo therapists, group practices, psychologists, and evaluation practices. Topics have ranged from anxiety, OCD, and addiction to teen and family therapy, first-time therapy, and neuropsychological evaluations. I also write white-label mental health content for marketing agencies.
HOW IT WORKS
Simple, and mostly over email
Tell me about your practice
01
Send me a quick email about your practice and the clients you'd like to see more of.
02
I review your current site and the practices ranking near you, then send a short plan with the pages I'd write first and what each one costs.
I do the research
03
Drafts come to you in Google Docs with a round of revisions included.
You get clean drafts
FAQ
Questions therapists ask me
Do you work with solo therapists or group practices?
Both, plus psychologists and evaluation practices.
How do you get the clinical details right?
I start with your current site and a few questions over email about your approach and the people you work with. You review every draft for accuracy before anything goes live.
Can you match how I talk to clients?
Yes. I read your site, your bio, and anything else you've written, and I keep your wording wherever it's already working.
What topics do you write about?
Anything your practice treats. I've written about anxiety, OCD, addiction, teen and family therapy, first-time therapy, and evaluations, and I research each specialty before I start.
Do you write for agencies?
Yes. I write white-label mental health content that agencies deliver under their own name.
GET IN TOUCH
Let's talk about your practice.
Send me a quick note about your practice and the clients you'd like to see more of, and I'll tell you which pages I'd start with.