NICE TO MEET YOU
A business owner who
writes for business owners.
I'm an SEO content writer and a nonstop idea machine who does her best thinking outside in nature or near the water. For more than 12 years I've helped businesses show up on Google and sound like real people once they do.
I started writing for the web back when stuffing keywords into every sentence was considered a strategy. It never sat right with me. People can tell when something was written for a search engine instead of for them, and they leave. So I learned to do both. I research what your clients are actually searching for, then I write pages that answer them the way you would if you had the time.
These days I write for therapists, hospitality owners, HVAC and fire protection companies, lawyers, veterinarians, pet insurance companies, marketing agencies, and more. Very different businesses with the same goal, which is getting the right people to pick up the phone or hit "book."
Business owner to business owner
I co-own D&H Property Services, a property management and Airbnb cleaning company in Upstate NY. I also run OCD Peace Project, a mental health wellness brand. Between the two, I know what it's like to handle everything yourself and still need your website to pull its weight.
So I keep things easy on your end. You get clear drafts, deadlines I actually hit, and updates without having to chase me down. You have a business to run, and my job is to take one big thing off your plate.
What working with me is like
Research first. Every project starts with what your clients search for and what your competitors already rank for.
Your voice, not mine. I read your site, your reviews, and how you talk about your work before I write a word.
Email keeps it easy. Most projects run start to finish over email, with drafts in Google Docs and a round of revisions included.
Deadlines mean something. Agencies trust me with white-label work because drafts show up clean and on time.
THE QUESTION I GET ASKED MOST
Yes, I use AI. Here's how.
AI has changed how a lot of us get work done, and I'm not going to pretend I don't use it. But I'm not typing "write a blog about roof cleaning" and hitting send.
My prompts are long and detailed. I use AI to strategize and to get my own thoughts in the right order. Some days the whole process takes me as long as it would without it. Then I read every word and edit, because I'm fussy.
My biggest pet peeve is the same phrases showing up on website after website. Your business isn't like everyone else's, and you don't sound like every other owner. AI can make everyone sound the same unless you know how to bring the personality back in. That part is my job.
WHEN I'M NOT WRITING
A few things you should know about me
You'll find me in the water, in nature, or somewhere with my family.
I'm always building something new. Right now that includes an Etsy shop and a parenting book.
I get way too excited when a client's page hits the first page of Google. Expect a celebratory email.
I live near Plattsburgh, NY, where winter is long and lake season is worth the wait.
Send me a quick note about your business at heather@heatherburdo.com, and I'll reply with a few ideas for where to start.