FOR HVAC, FIRE PROTECTION, CLEANING, AND OTHER HOME SERVICE COMPANIES
Content writer for
home service companies
Home service companies need websites that answer customers' questions and get the phone ringing. I write service pages, location pages, and blog posts for HVAC, fire protection, cleaning, restoration, and other trade businesses, in plain language homeowners and property managers actually understand.
HOW CUSTOMERS SEARCH
Your customers search for the problem
People rarely type your company name. They type "AC blowing warm air," "how often do fire extinguishers need to be inspected," or "gutter cleaning near Plattsburgh." Plenty of them search the price before they ever call.
Your website should answer those searches directly. When it does, the people calling already know you handle their problem, serve their area, and fit their budget. Fewer calls go nowhere.
BEFORE AND AFTER
What the difference looks like
What most trade sites say
We provide quality HVAC services with a commitment to customer satisfaction.
What I'd write instead
If your furnace quit overnight and the house is losing heat, call us. We'll tell you on the phone whether it's an emergency or something that can wait until morning.
Why it matters
The first one says nothing a customer can use. The second one tells them exactly what happens when they call.
WHAT I WRITE
Pages I write for home service companies
Service and location pages
A page for each service you offer, plus location pages for the towns you serve, each with real local details instead of the same page with a new town name.
Cost and FAQ pages
Pages that answer the "how much" and "how often" questions, plus emergency, seasonal, and maintenance plan pages.
Residential, commercial, and team pages
Separate pages for residential and commercial work, plus About and team pages that show who's actually showing up at the door.
Blogs, emails, and social
Blog posts, email newsletters, and social media posts that keep past customers coming back.
FROM THE BUSINESS SIDE
I'm on the business side of home services too
I co-own a property management and cleaning company, so I know what customers ask before they hire, what makes them hesitate, and which details on a website save you from answering the same questions all day.
I write your pages with that in mind. Your service areas are clear, your process is easy to follow, and your team sounds like people someone would trust inside their home.
SEARCH AND AI
Built for Google and AI answers
Google, ChatGPT, and other AI tools recommend companies whose websites spell things out. That means listing your services, the towns you cover, your hours and emergency availability, the brands or systems you work on, your licensing, and a price range where you're comfortable sharing one.
Each page I write includes those details, and common questions get short, direct answers.
EXPERIENCE
Home services work I've done
I've written for HVAC companies, fire protection companies, a historic building restoration company, contractors, and exterior cleaning and property maintenance businesses.
HOW IT WORKS
Simple, and mostly over email
Tell me about your company
01
Send me a quick email about your company, the services you want more calls for, and the areas you cover.
02
I'll review your site and the competitors ranking near you, then send a short plan with the pages I'd start with and the cost of each one.
I do the research
03
Drafts come to you in Google Docs with a round of revisions included.
You get clean drafts
FAQ
Questions contractors ask me
Do you write location pages for every town we serve?
Yes. Each one gets details specific to that area, so it's useful to the reader and not a copy of the others.
Can you write about technical work like fire suppression or HVAC systems?
Yes. I research each service before I write, and you check the technical details before anything goes live. You know the codes and equipment, and I make them easy for a homeowner to understand.
Do you work with residential or commercial companies?
Both, and many companies need pages for each.
Do you write for marketing agencies?
Yes. I write white-label content for agencies that they deliver under their own name.
GET IN TOUCH
Let's get your phone ringing.
Send me a quick note about your company and the services you want more calls for, and I'll tell you which pages I'd start with.