Digital marketing is kind of like dating.
It's true. Your audience wants to know you before purchasing your product/service. You need to warm your leads up so they can see what a fantastic catch you are. It's vital to nurture the relationship and keep things fresh so they don't get bored (aka creative marketing strategies.)
Creating and building relationships is the most fundamental part of digital marketing; without it, your marketing efforts will be fruitless. By engaging with them on a personal level, you build trust and credibility that can lead to lasting loyalty and conversions.
So, how do you connect to your ideal leads?
How do you nurture your current audience?
Email marketing is hands-down VITAL for building customer loyalty, retention, and keeping your audience engaged.
Facebook Ads are genius because your audience is already sitting down scrolling; you're just putting your ad in front of them. If your ad is strategic enough, you'll draw them in.
Website content, landing pages/sales pages, press releases, brochures, and more are also ideal for most brands. The goal is to have a strategy in place.
Blogs & Articles
Don't underestimate the power of blogs and articles. Blogs are versatile. You can put some natural SEO throughout, boost your Google search placement, and get featured on well-known websites. Of course, quality trumps everything else.
80% of companies that acquired new customers consistently publish blogs.
Jeff Baxter - Teaches social media marketing agency building @ Success With Jeff Baxter
"Heather is absolutely phenomenal! Her emails alone have generated us tens of thousands of dollars in sales and counting. She gets two thumbs up from me!"- Jeff Baxter
Are you ready to scale?
I've got the techniques to get you in front of your audience.
With a decade of experience in digital marketing -- in different industries -- I've learned the ropes so you don't have to.
You can focus on bringing your current and potential customers the best experience possible.
I'll help you navigate the digital marketing landscape so that you can focus on what's important to you: bringing in new customers and keeping the ones you have happy.
Send a message below and let's get started!